• Dr. Reena H. Vora

Virtual Try-On (VTO) technology has transformed the e-commerce market, particularly in shopping apps, by allowing customers to see things on themselves before purchasing. This study uses secondary data from current research, industry publications, and case studies to assess how well VTO improves consumer experience and engagement. The results show that VTO greatly enhances customer satisfaction, raises engagement indicators, and has a favourable impact on purchasing behaviour. A conclusion emphasizing the revolutionary influence of VTO in digital retail is included, along with suggestions for companies and scholars. Virtual try-on (VTO) technology has become a game-changer in e-commerce, particularly in shopping applications, where it is changing customer interaction and experience. Using secondary data analysis, this study investigates the efficacy of virtual try-ons, emphasizing how VTO features affect customer happiness, involvement, and purchasing decisions. The conclusions, recommendations, and findings are derived from industry reports and recently published research, offering businesses and academic scholars practical insights.

‘A study on effectiveness of Virtual Try-Ons on consumer experience and engagement with regards to shopping Apps’

"‘A study on effectiveness of Virtual Try-Ons on consumer experience and engagement with regards to shopping Apps’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 1, page no.267-272, January-2026, Available :http://www.jetir.org/papers/JETIRHH06037.pdf

"‘A study on effectiveness of Virtual Try-Ons on consumer experience and engagement with regards to shopping Apps’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 1, page no. pp267-272, January-2026, Available at : http://www.jetir.org/papers/JETIRHH06037.pdf