• Dr. Gugguloth Shankar

The landscape of Mass Communication is undergoing a profound transformation driven by rapid advancements in Artificial Intelligence (AI). This paper examines the dual role of AI as a transformative tool in journalistic content creation and as a catalyst for enhancing research excellence in academic practice. In contemporary newsrooms, AI-driven algorithms are reshaping news gathering, production and dissemination, raising critical concerns related to journalistic integrity, editorial autonomy and the continued necessity of a “human-in-the-loop” approach. Simultaneously, in academic research, AI-enabled tools such as Elicit, Paperpal, and ChatGPT are increasingly employed for literature synthesis, language refinement and research workflow optimization. Adopting a qualitative and analytical approach, the study critically evaluates the ethical boundaries of AI adoption in journalism and academia, with particular emphasis on data privacy, algorithmic bias, authorship, transparency and the growing risk of digital misinformation. The findings suggest that while AI significantly improves efficiency, accuracy and accessibility in research and media practices, its unregulated use may undermine critical thinking, originality, and public trust. The paper argues for the development of a robust ethical and institutional framework to ensure that AI functions as an augmentative tool rather than a substitute for human judgment. It further proposes strategic recommendations for Higher Education Institutions (HEIs) to integrate AI literacy, ethical awareness and responsible innovation into Mass Communication curricula, aligning academic and professional training with the national vision of Vikasit Bharat 2047.

Mass Communication; Artificial Intelligence in Journalism; Research Excellence; Media Ethics; Algorithmic Media

"The Algorithmic Newsroom: Ethical Implications and Strategic Integration of AI Tools in Contemporary Journalism and Academic Research-A Mass Communication Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.13, Issue 2, page no.328-331, February-2026, Available :http://www.jetir.org/papers/JETIRHJ06065.pdf

"The Algorithmic Newsroom: Ethical Implications and Strategic Integration of AI Tools in Contemporary Journalism and Academic Research-A Mass Communication Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.13, Issue 2, page no. pp328-331, February-2026, Available at : http://www.jetir.org/papers/JETIRHJ06065.pdf