• Sneha Sukalkar

Agriculture is the backbone of Indian economy as the economic development of this country is very much relied upon the agricultural activities. Agriculture provides not only food for the nation’s population but also provides opportunities for employment generation, saving, contribution to industrial goods market and earning foreign exchange. Marketing of agricultural products means a series of activities involved in the movement of agricultural produces from the point of production to the point of consumption. Agriculture production system in India is characterized by small scale production and seasonality of production and demand and many more. This paper is an attempt to identify various problems faced by the Indian agricultural sector with solutions done by the government till today and still to do. This study covers the problems of farming industry and Agriculture industry in India. Our agriculture economy is not improving to global standards. By the help of this research we can solve the global problems of agriculture as well as GDP. Farmer are facing the major crises like Suicides and heavy debt by the help of this we can solve this problem also. In spite of all this, the Indian government is taking efforts but still they are not able to improve the standard of living of the farming community, but my innovative idea will improve the agriculture economy. This research rather idea (business model) gives a ray of hope to the entire farming community and the Government of India by implementing Good marketing techniques. This research will not only solve the farming problems but also increase the Indian business environment of the Indian economy and we can set another green revolution to Agricultural business.

"E-FARM (THE NEXT GREEN RUPEE REVOLUTION FOR FARMING)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.40-47, October-2018, Available :http://www.jetir.org/papers/JETIRI006007.pdf

"E-FARM (THE NEXT GREEN RUPEE REVOLUTION FOR FARMING)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp40-47, October-2018, Available at : http://www.jetir.org/papers/JETIRI006007.pdf