• Juhi G. Thakur
• Aditi S. Saha

The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Items in this category are meant for frequent consumption and they usually yield a high return. The Indian FMCG sector, which is the fourth biggest sector in the Indian economy, has a market size of `2 trillion with rural India contributing to one third of the sector’s revenues. A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. Supply chain activities involve the transformation of natural resources, raw materials, and components into a finished product that is delivered to the end customer. Supply chain is a crucial part of the success of any FMCG company. Patanjali is the fastest growing FMCG company inIndia. It is valued at ₹30 billion (US$460 million) and some predict revenues of ₹5,000 crore (US$770 million) for the fiscal 2015–16.Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crore (US$1.6 billion). This study focuses the aspects of supply chain of the company an its efficiency to ensure smooth supply of goods to meet the growing demands for its products. The data for the study has been collected from wholesale and retail distributors in Nagpur city. The data analysis has been done with the help of bar graph, charts etc.

FMCG products, Supply chain,and Patanjali

"‘A Study of Supply Chain of FMCG Companies With Particular Reference to Patanjali’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.120-123, October-2018, Available :http://www.jetir.org/papers/JETIRI006016.pdf

"‘A Study of Supply Chain of FMCG Companies With Particular Reference to Patanjali’", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp120-123, October-2018, Available at : http://www.jetir.org/papers/JETIRI006016.pdf