• Dr.Geevarathna
• Dr.Reena Shyam

Tourism and Hospitality today presents a huge headroom for growth. Indian travel market is projected to grow at 11 to 11.5 percent to $48billion by 2020, according to a BCG-Google report released in 2017. Approximately 587.3 million consumers are expected to book travel plans online in 2018. Technology has emerged as a game changer by offering enormous opportunities for Tourism, Travel, Hospitality and their related industries. With just a touch of a finger, the world is accessible from one’s palm. Internet with higher computing capabilities of Conversational Artificial Intelligence [AI] systems are playing major role in supporting decision-making aspects of humans and machines. Artificial Intelligence through Automatic commute predictions, Social Media Sites, voice based interactions, Natural Language Processing[NLP], Big Data, meta search engines, Machine Language [ML], image recognition, are used extensively in travel, tourism and hospitality sectors. Tourism sector today is greatly influenced by Online travel aggregators as they connect and provide details on destinations, attractions, accommodations and so on. There may be ill effects due to technological transformation leading to a staggering 1.8 million job losses. Underestimating the size of technological phenomenon and being unprepared for the digital transformation could leave organisations at great risk. This paper will explore the impact of technology leading to Digital Transformation Trends in Hospitality and Tourism focusing. Various challenges Hospitality and Tourism sectors would face in coming days due to digital transformation will also be studied.

Digital transformation, Artificial Intelligence, Machine Learning, Travel and Tourism, Online Travel Aggregators

"Digital Transformation Trends and Challenges in Hospitality and Tourism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.83-93, December-2018, Available :http://www.jetir.org/papers/JETIRO006009.pdf

"Digital Transformation Trends and Challenges in Hospitality and Tourism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp83-93, December-2018, Available at : http://www.jetir.org/papers/JETIRO006009.pdf