• Swetha K.H

The paper deals with the topic Digitalization in Travel Agency and Tour operations the travel and tourism industry today is one of the most affected industries by digital development. The travel and accommodation industry is one of the first ones to use digital marketing techniques in their practices to engage communities and make clients to have the best possible getaways. The aim of this study is to find out how far the digitalization has already changed the tourism industry {Travel agency &Tour Operator} and what is still going to change in order to find potential benefits of digitization in the tourism industry Today, we all have desktop computers; mobile devices etc and have easy access to information for all aspects of the tourist industry from accommodation to food, travel and activities. Effective digital marketing is the best way to reach a large audience in a quick way at a lower cost. Which helps to live with travel experience, {booking tickets at fingertip & easily accessible} The model approach shows six main drivers [Sales increase, Classic booking, Social Media and Customer reviews] that has a significant impact on the potential of digitalization in Travel Agency and Tour Operations. This digitalization provides a several facilities where in many people would be motivated to travel and also helps to manage our tour better and make hassel risk free it is also source of booming wherein we can build our own travel portal and enhance the revenue through this digitalization. Today’s travelers want to experience travel journeys tailored to their habits and preferences rather than just consuming products. Undoubtedly, digitalization is revolutionizing the travel & tourism industry. Social marketing has already replaced a large section of the traditional communication. Over time, travel will become a frictionless experience blending seamlessly with other everyday activities. The challenge is harnessing & connecting the continuously rising volumes of structured & unstructured data to derive actionable insights to improve the customer experience and ultimately drive business results.

Digitalization, Travel Agents, Tour Operators, Social Marketing

"Digitalization in Travel Agency and Tour Operations", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.94-97, December-2018, Available :http://www.jetir.org/papers/JETIRO006010.pdf

"Digitalization in Travel Agency and Tour Operations", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp94-97, December-2018, Available at : http://www.jetir.org/papers/JETIRO006010.pdf