• R.Menaka

Advertisement play a major role in the business Advertising has gone through many phases. The first era was production-oriented. Here mass production was seen as a means to selling products by pumping in huge volumes into the market place. As a result demand exceeded supply; hence there was no need to advertise products (Holt, D,1983). They sold themselves. To better approach the problem of selling companies tried many techniques. These techniques combined with the support activities of marketing can be called as advertising. Advertising has been considered important since the time when trade started, then was the time for advertising by mouth, now we have different media platforms for the same purpose. But still the traditional word of mouth holds the best appeal in respect to all advertising platforms.

Objectives of advertisement, importance of advertisement, Types of advertisement

"Impact Of Advertisement On Consumer Buying Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.234-236, December-2018, Available :http://www.jetir.org/papers/JETIRP006053.pdf

"Impact Of Advertisement On Consumer Buying Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp234-236, December-2018, Available at : http://www.jetir.org/papers/JETIRP006053.pdf