• Manjunath V
• Srinivasulu S
• Nisha Chhetri

India is a country that has maneuvered its way through tough times and hurdles. Sometimes, slowly, rapidly, but always moving forward. Since 2014, a few policy measures like Digital India, Skill India, Make in India have been unveiled while working to remove bureaucratic and red tapism and make the country more investor free. We cannot completely accept that digitalization has changed India because when we see the whole part of a country, there are people who belong to different categories, like high, middle, low class people where as everyone can’t be benefitted from this. So, digitalization should make sure that it reaches to every corner of the country. Government has played a very crucial role in the increment of training to rural people which has established national digital literacy mission (NDLM), which has been trained 5.2 million families by 2018. Due to govt. intervention, today most of the families are able to make online marketing and has improved drastically. For online marketing, internet acts as a base where people should access internet and do online shopping. For this, internet should be available at low cost, so that even who all can utilize this facility. In spite of all this development, in India, there are 615 million mobile phone users and over 300 million of them have a smart phone based on technology. Internet network should be made available everywhere, so that it makes easy shopping everywhere.

Digitalization, Marketing, Direct marketing and digital marketing

"Introduction to digitization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.24-27, January-2019, Available :http://www.jetir.org/papers/JETIRT006005.pdf

"Introduction to digitization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp24-27, January-2019, Available at : http://www.jetir.org/papers/JETIRT006005.pdf