• Sarosh Adil Kotwal

On the 2nd of December, 2008, British Airways, which is England’s national carrier and Qantas Airways which is Australia’s national carrier made it official that they were going to collaborate upon a “potential merger” which would cut costs and increase the airlines market share and market growth in the Europe and Asia Pacific region. The potential $6 billion dollar merger would result in an airline which would have a major share of airline routes in the aviation industry. The two airlines are currently part of the Oneworld Alliance, which is a strategic alliance which brings 13 world-class airlines, with top notch service and smooth connections to over 1,000 destinations around the globe. These members of the Oneworld Alliance work in collaboration to add more routes to their airline, these airlines share airline facilities, airport lounges, priority accommodations for passengers as well as a code-share agreement, which can help significantly reduce each airlines cost and increase revenues. Although, the potential merger’s talks were ended in 2008, during a global financial crisis, where companies such as Qantas and British Airways were reaping the losses faced by the distress in the global recession, the combination of high crude oil prices and low demand which was crippling the airline industry. Since economic conditions are far better now, the consideration of a merger between the two airlines provides the basis for this extended essay and therefore the research question: “To what extent will the merger between British Airways and Qantas increase market share for the two organisations compared to their current strategic alliance in the aviation industry?”

aviation, mergers and acquisitions, business management

"A study on the viability of a merger between two companies in the airline industry to increase market share.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 7, page no.h367-h395, July-2024, Available :http://www.jetir.org/papers/JETIRTHE2144.pdf

"A study on the viability of a merger between two companies in the airline industry to increase market share.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 7, page no. pph367-h395, July-2024, Available at : http://www.jetir.org/papers/JETIRTHE2144.pdf