• Mrs.M.Kamarunisha
• M.Akilandeswari

Social media marketing has become a vital component of modern business strategies, especially for promoting sales and reaching a targeted audience. This study focuses on how businesses utilize social media platforms such as Facebook, Instagram, Twitter, and WhatsApp for sales promotion activities. These include offers, discounts, contests, influencer marketing, and interactive content that attract potential customers. Social media allows real-time communication, direct feedback, and measurable marketing outcomes, making it an efficient tool for promoting products and services. The research emphasizes the effectiveness, challenges, and best practices in implementing sales promotions through digital platforms, aiming to improve customer engagement and brand loyalty.

Social Media Marketing, Sales Promotion, Digital Marketing, Customer Engagement, Brand Awareness, Influencer Marketing, Targeted Advertising

"Sales promotion towards social media marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.i949-i1008, April-2025, Available :http://www.jetir.org/papers/JETIRTHE2185.pdf

"Sales promotion towards social media marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppi949-i1008, April-2025, Available at : http://www.jetir.org/papers/JETIRTHE2185.pdf