• Mrs.s vijayalakshmi
• J. Deenal

This study aims to analyze consumer satisfaction towards Johnson & Johnson’s baby products in the Perambalur district. The research investigates key factors such as product quality, price, availability, packaging, brand trust, and safety, which influence consumer preferences. Using a structured questionnaire, data was collected from a sample of parents and caregivers using Johnson & Johnson products for their children. The results indicate that most consumers are satisfied with the brand's quality and trustworthiness, although some expressed concerns about pricing and availability. The study concludes that while Johnson & Johnson maintains a strong brand image, strategic improvements in affordability and local distribution could enhance consumer satisfaction further.

Consumer Satisfaction Johnson & Johnson Baby Products Perambalur District Brand Trust Product Quality Packaging Pricing Consumer Behavior Market Study

"A study on consumer satisfaction towards Johnson & johnson's baby products in Perambalur district", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.j1-j57, April-2025, Available :http://www.jetir.org/papers/JETIRTHE2186.pdf

"A study on consumer satisfaction towards Johnson & johnson's baby products in Perambalur district", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppj1-j57, April-2025, Available at : http://www.jetir.org/papers/JETIRTHE2186.pdf