UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 12 | Issue 10 | October 2025

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Published in:

Volume 12 Issue 4
April-2025
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIRTHE2187


Registration ID:
559643

Page Number

j58-j145

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Title

A study on AI powered social listening tools for marketing strategy

Abstract

AI-Powered Social Listening Tools for Marketing Strategy This study explores the application of AI-powered social listening tools in developing effective marketing strategies. By analyzing social media conversations, sentiment analysis, and trend identification, these tools provide valuable insights into consumer behavior and preferences. The research examines the impact of AI-driven social listening on marketing decision-making, customer engagement, and brand reputation. The findings highlight the potential of AI-powered social listening to enhance marketing strategy, improve customer-centricity, and drive business growth.

Key Words

1. AI-powered social listening 2. Marketing strategy 3. Social media analytics 4. Consumer behavior 5. Sentiment analysis 6. Customer engagement 7. Brand reputation 8. Marketing decision-making

Cite This Article

"A study on AI powered social listening tools for marketing strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.j58-j145, April-2025, Available :http://www.jetir.org/papers/JETIRTHE2187.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A study on AI powered social listening tools for marketing strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppj58-j145, April-2025, Available at : http://www.jetir.org/papers/JETIRTHE2187.pdf

Publication Details

Published Paper ID: JETIRTHE2187
Registration ID: 559643
Published In: Volume 12 | Issue 4 | Year April-2025
DOI (Digital Object Identifier):
Page No: j58-j145
Country: Perambalur , Tamilnadu , India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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