• Sushmitha. S

The success of retail strategies is critically dependent on the satisfaction of retailers who serve as key intermediaries between manufacturers and consumers. This study explores the relationship between retail strategies and retailer satisfaction, employing statistical methods including percentage analysis, chi-square tests, and correlation analysis. Percentage analysis was used to interpret the demographic and operational profiles of retailers, providing a comprehensive overview of the sample characteristics. Chi-square tests were conducted to examine the association between selected demographic variables and retailer satisfaction levels, while correlation analysis was applied to determine the strength and direction of relationships between strategic dimensions and satisfaction outcomes. The findings reveal significant associations between specific retail strategies—such as promotional support, pricing flexibility, and supply chain efficiency—and retailer satisfaction. Furthermore, positive correlations were observed between the adoption of innovative retail practices and overall retailer satisfaction levels. The study offers practical implications for retailers and policymakers, emphasizing the importance of strategically tailored approaches to enhance retailer engagement and long-term success.

"Retailer satisfaction using the retail strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.j311-j360, April-2025, Available :http://www.jetir.org/papers/JETIRTHE2190.pdf

"Retailer satisfaction using the retail strategy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppj311-j360, April-2025, Available at : http://www.jetir.org/papers/JETIRTHE2190.pdf