• K.Suganthi
• Mrs. S.Vijayalakshmi

This study looks into how satisfied customers are with the services provided by India Post Payments Bank (IPPB) in Tamil Nadu's Perambalur area. Data from a representative sample of IPPB customers across a range of demographics was gathered using a standardized questionnaire. The study focuses on important elements that affect customer satisfaction, such as staff conduct, service accessibility, the usability of digital interfaces, and knowledge of IPPB offers. According to statistical analysis, there is a considerable, albeit weaker, relationship between awareness and satisfaction, a moderate relationship between utilization and contentment, and a large correlation between consumer awareness and service usage. Results point to the possibility of further raising satisfaction levels through improved customer education and more efficient digital services. The report offers useful information that banking professionals and policymakers may use to improve digital banking tactics and guarantee more effective and inclusive financial services in rural India.

The following are some possible focal points for a study on customer service at Perambalur's India Post Payments Bank (IPPB): *Customer Satisfaction*: An examination of how satisfied customers are with IPPB services. *Use of Digital Banking*: Analysis of how customers use IPPB's digital banking services. 3. *Education and Awareness*: Evaluation of client knowledge and comprehension of IPPB capabilities and services. 4. *assistance Quality*: Assessment of the caliber of IPPB's services, such as complaint handling and customer assistance. 5. *Financial Inclusion*: How IPPB services affect Perambalur's financial inclusion. These main ideas can be used as a springboard for further in-depth research on the subject.

"A Study On Customer Services In India Post Payments Bank in Perambalur ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 4, page no.j517-j572, April-2025, Available :http://www.jetir.org/papers/JETIRTHE2193.pdf

"A Study On Customer Services In India Post Payments Bank in Perambalur ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 4, page no. ppj517-j572, April-2025, Available at : http://www.jetir.org/papers/JETIRTHE2193.pdf