• Sunayana Nassa
• Bhavna Batra

The fashion industry, particularly the luxury clothing sector, relies heavily on intellectual property rights to protect its creations and maintain brand exclusivity. Among these rights, trademark law plays a pivotal role in ensuring the identity, reputation, and commercial value of luxury clothing brands. This analytical study explores the significance of trademark law in safeguarding luxury fashion labels against infringement, counterfeiting, and brand dilution. As brand value is often more crucial than the tangible product itself in the luxury market, legal mechanisms that enforce trademarks become essential tools in maintaining consumer trust and exclusivity. Through an in-depth examination of legal frameworks, case studies, and international conventions, the study highlights how trademarks serve not only as identifiers of origin but also as symbols of prestige and quality. The paper investigates the effectiveness of current trademark laws in countries with major luxury markets and evaluates their responsiveness to emerging challenges such as global counterfeiting, online infringement, and cross-border enforcement issues. Additionally, the study underscores the importance of brand strategy in the registration and protection of marks, especially in a domain where design and identity converge. The findings suggest that while existing trademark laws provide substantial protection, evolving digital platforms and globalized commerce require more adaptive legal mechanisms and international cooperation. The study concludes that a robust trademark regime, when combined with strategic brand management, is vital for the sustained growth and protection of luxury clothing brands in an increasingly competitive and imitation-prone environment.

Trademark Law, Luxury Brands, Fashion Industry, Brand Protection, Counterfeiting, Intellectual Property, Brand Identity, Legal Frameworks.

"The Role of Trademark Law in the Protection of Luxury Clothing Brands: An Analytical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.k63-k117, May-2025, Available :http://www.jetir.org/papers/JETIRTHE2201.pdf

"The Role of Trademark Law in the Protection of Luxury Clothing Brands: An Analytical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppk63-k117, May-2025, Available at : http://www.jetir.org/papers/JETIRTHE2201.pdf