• Mrs.M.Kamarunisha
• SUGUNA.M

In the era of digital transformation, Artificial Intelligence (AI) is revolutionizing the way content is created and delivered in digital marketing. This study investigates the growing role of AI-powered tools in generating content such as blogs,social media posts,videos,and advertisements. It highlights how AI enhances efficiency, personalization, and scalability in content marketing strategies. The research also examines the challenges, including quality concerns,ethical issues, and the need for human creativity. The finding suggest that while AI cannot completely replace human input, it serves as a valuable tool that complements and enhances the content creation process in digital marketing.

AI in marketing, content creation, digital marketing, artificial intelligence tools, AI-generated content, marketing automation, personalization, content strategy, chatGPT, ethical AI usage.

"A STUDY ON AI-POWERED CONTENT CREATION IN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.12, Issue 5, page no.k541-k610, May-2025, Available :http://www.jetir.org/papers/JETIRTHE2209.pdf

"A STUDY ON AI-POWERED CONTENT CREATION IN DIGITAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.12, Issue 5, page no. ppk541-k610, May-2025, Available at : http://www.jetir.org/papers/JETIRTHE2209.pdf