• Dr.T. Sutha

Both social equity and social equality aims to promote justice and fairness in the society at large. However these two concepts are strikingly different while social equality is about equally distributing resources to all members of the society. Social equity is giving people what they want based on their needs and requirements. This paper is aimed at studying whether social equity or social equality plays a pivotal role in corporates designing strategic policies for their employees as also consumers. Descriptive study methodology is adopted for analysing the objectives.

Social equity, social equality, consumer delight, employee expectations

"SOCIAL EQUITY OR SOCIAL EQUALITY – THE NEED OF THE HOUR FOR INDIAN CORPORATES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.160-164, January-2019, Available :http://www.jetir.org/papers/JETIRV006024.pdf

"SOCIAL EQUITY OR SOCIAL EQUALITY – THE NEED OF THE HOUR FOR INDIAN CORPORATES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp160-164, January-2019, Available at : http://www.jetir.org/papers/JETIRV006024.pdf