• Dr. P. SUMATHI

Banks operate in a highly globalised liberalized, privatized and competitive environment. The marvellous kinds of innovation in technology and hard line blend of it with information technology made a paradigm shift in the banking sector. The technology itself created its world in the globe of human beings. The internet banking created a phenomenal system that enable financial institutions, customers and businesses to access account, transact business, or obtain information on financial products and services through the internet. The working group set by Reserve Bank of India, has been working as a watchdog on the different aspect of the internet banking. E-banking has created lot of changes in the banking industry. Though all banks are providing e-banking, the main question is whether the customers are aware of the e-banking services offered by their banks. The study is conducted Dharmapuri town with the sample size 175 customers. The result of research conform that regulatory focus has an influence on customer awareness and satisfaction towards e-banking.

Banking services, e-banking, service quality, online banking, mobile banking, etc.

"CUSTOMER AWARENESS AND SATISFACTION TOWARDS E-BANKING SERVICES IN DHARMAPURI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.11-15, January-2019, Available :http://www.jetir.org/papers/JETIRX006003.pdf

"CUSTOMER AWARENESS AND SATISFACTION TOWARDS E-BANKING SERVICES IN DHARMAPURI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp11-15, January-2019, Available at : http://www.jetir.org/papers/JETIRX006003.pdf