• K.BAVATHARANI
• S.KARTHIKA
• V.DEEPIKA

Internet these days have become very colloquial criteria in everyone in living in this technologically upgraded era. Hence, the growth of e-tailing and online shopping have become very important and obvious. Many customers have addicted to the comforts provided by the online shopping. Though e-tailing is in an inceptive form in developing countries like India, we cannot push aside the impact it is having on the heavy population. These populous countries have a great human potential which is a boon to the retailer but they should tap on proper resources to convert their business to profit mode. Many factors like trust and security issues to avoid heist, online payment facilities and credit card availabilities are affecting penetration of e-tailing to a deeper perspective in our country where the prospective buyers are of a suspicious nature and resistant to change. E-tailing has the capacity to serve both the rural and urban area of our country and help in the easy access for all people at the same time and in cost effective way. This paper is focused on chances, threats, and challenges faced by e-tailers and e-tailing in Indian scenario.

e-tailing, online heists, online shopping.

"E-TAILING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.232-236, January-2019, Available :http://www.jetir.org/papers/JETIRX006045.pdf

"E-TAILING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp232-236, January-2019, Available at : http://www.jetir.org/papers/JETIRX006045.pdf