UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRY006021


Registration ID:
196378

Page Number

121-124

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Title

GENERATION Z PREFERENCES IN BRANDED FASHION: A STUDY

Abstract

In recent times many experts and the researchers stated that the Generation Z consumers gave the new birth to the growth of the Indian fashion industry, trends are changing rapidly because of technological, socio-cultural, economic environmental changes it is witnessing a tremendous change, especially youth adaptability from unbranded to branded fashion under online and multi branded shopping formats. Especially in india due to the government polices in retail sector most of the domestic and global companies coming up with variety of ideas which allowing the consumer to have a wide variety of choice in fashion. It is quite evident that in India Hyderabad has become one the hottest market for the global fashion brands due to social change in youth because of growth and development in the city infrastructure and wide range of employability opportunities which is resulting the quick adoptability and affordability of the Generation Z towards branded fashion products. The best thing about today is that the youth doesn't follow any fashion trend, the trend follows the youth. Sothe aim of the study is know the consumer preference towards branded fashion and also identify the factors influencing the use or adoptability of the branded fashion. The findings of the paper is expected to indicate the Hyderabad Gen Z consumer how well becoming very conscious of variety, modernity, status, comfortability, health and value for money for branded fashion.

Key Words

Branded fashion, Generation Z and youth, consumer preferences in branded fashion.

Cite This Article

"GENERATION Z PREFERENCES IN BRANDED FASHION: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.121-124, February-2019, Available :http://www.jetir.org/papers/JETIRY006021.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GENERATION Z PREFERENCES IN BRANDED FASHION: A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp121-124, February-2019, Available at : http://www.jetir.org/papers/JETIRY006021.pdf

Publication Details

Published Paper ID: JETIRY006021
Registration ID: 196378
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 121-124
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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