UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRY006024


Registration ID:
196365

Page Number

135-143

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Title

A STUDY ON CONSUMER PERCEPTION IN THE SELECTION OF TAXICAB SERVICES

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Abstract

The taxicab services have become popular in the last few years in India. Taxicabs provide many benefits to the consumers in terms of economy, comfort, safety and, convenience. The present study is descriptive in nature and finds the various reasons for consumer’s preferences regarding the selection of taxi services. The data was analyzed using descriptive statistics & inferential statistics and was presented using graphs, charts, tables and even using narrations based on a survey conducted with 50 respondents. It is found from the study that consumers are attracted to the promotional strategies used by the taxicab companies such as promo codes, coupons and taxi apps. The prime objective of this study is to understand the consumer perception on taxicab services and to offer the suggestion to improve the performance of the services.

Key Words

Consumer perception, Consumer satisfaction, Promotional strategies, Selection, cab services.

Cite This Article

"A STUDY ON CONSUMER PERCEPTION IN THE SELECTION OF TAXICAB SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.135-143, February-2019, Available :http://www.jetir.org/papers/JETIRY006024.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON CONSUMER PERCEPTION IN THE SELECTION OF TAXICAB SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp135-143, February-2019, Available at : http://www.jetir.org/papers/JETIRY006024.pdf

Publication Details

Published Paper ID: JETIRY006024
Registration ID: 196365
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 135-143
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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