• CH.Kavya

The taxicab services have become popular in the last few years in India. Taxicabs provide many benefits to the consumers in terms of economy, comfort, safety and, convenience. The present study is descriptive in nature and finds the various reasons for consumer’s preferences regarding the selection of taxi services. The data was analyzed using descriptive statistics & inferential statistics and was presented using graphs, charts, tables and even using narrations based on a survey conducted with 50 respondents. It is found from the study that consumers are attracted to the promotional strategies used by the taxicab companies such as promo codes, coupons and taxi apps. The prime objective of this study is to understand the consumer perception on taxicab services and to offer the suggestion to improve the performance of the services.

Consumer perception, Consumer satisfaction, Promotional strategies, Selection, cab services.

"A STUDY ON CONSUMER PERCEPTION IN THE SELECTION OF TAXICAB SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.135-143, February-2019, Available :http://www.jetir.org/papers/JETIRY006024.pdf

"A STUDY ON CONSUMER PERCEPTION IN THE SELECTION OF TAXICAB SERVICES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp135-143, February-2019, Available at : http://www.jetir.org/papers/JETIRY006024.pdf