• Soujanya Mattapally

Internet is the rapid growing media during the past decade. It gave consumers novel experience regarding gathering information, comparing products or prices and the possibility of purchasing on the internet. There are billions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Consumer purchase behaviour on the internet is an important factor for retail marketers. To predict consumer behaviour on the internet, marketers need to understand why, where and how consumers behave online.

Consumer purchase behaviour, Security and Reliability, Competitive business environment

"ONLINE SHOPPING – FACTORS INFLUENCING CONSUMER’S PURCHASE BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.144-148, February-2019, Available :http://www.jetir.org/papers/JETIRY006025.pdf

"ONLINE SHOPPING – FACTORS INFLUENCING CONSUMER’S PURCHASE BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp144-148, February-2019, Available at : http://www.jetir.org/papers/JETIRY006025.pdf