• Tanmay V Gala
• A. Mary Francina

In today’s world, the relevance of social media has increased tremendously. Many new social media platforms are been emerging (like Snap chat, Instagram in recent years & TikTok in recent months) and gaining huge popularity and number of users. The use of social media has increased tremendously among young people especially in millennials, Generation Z people (teenagers), it has become equal to a basic need for teenagers in their day to day lives. Gen Z is the newest generation (after Gen X. & Gen Y.) to be named and was born between 1995 and 2015. They are currently between 3-23 years old. The tremendous increase in the use of social media has turned the attraction of businesses by the opportunities emerging via social media platforms and has led to use social media marketing as one of their major tools for promotion for these businesses. The study is conducted with the objective to find out the effect of social media marketing on buying decision of Gen. Z customers. The sample size of the data is 50.Simple random sampling is used; the sample includes both male and female. Primary data is used in research and the data is collected through a questionnaire.

In today’s world, the relevance of social media has increased tremendously. Many new social media platforms are been emerging (like Snap chat, Instagram in recent years & TikTok in recent months) and gaining huge popularity and number of users. The use of social media has increased tremendously among young people especially in millennials, Generation Z people (teenagers), it has become equal to a basic need for teenagers in their day to day lives. Gen Z is the newest generation (after Gen X. & Gen Y.) to be named and was born between 1995 and 2015. They are currently between 3-23 years old. The tremendous increase in the use of social media has turned the attraction of businesses by the opportunities emerging via social media platforms and has led to use social media marketing as one of their major tools for promotion for these businesses. The study is conducted with the objective to find out the effect of social media marketing on buying decision of Gen. Z customers. The sample size of the data is 50.Simple random sampling is used; the sample includes both male and female. Primary data is used in research and the data is collected through a questionnaire.

"A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON BUYING DECISION OF GENERATION Z CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.156-159, February-2019, Available :http://www.jetir.org/papers/JETIRY006027.pdf

"A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON BUYING DECISION OF GENERATION Z CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp156-159, February-2019, Available at : http://www.jetir.org/papers/JETIRY006027.pdf