UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRY006027


Registration ID:
196375

Page Number

156-159

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Title

A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON BUYING DECISION OF GENERATION Z CUSTOMERS

Abstract

In today’s world, the relevance of social media has increased tremendously. Many new social media platforms are been emerging (like Snap chat, Instagram in recent years & TikTok in recent months) and gaining huge popularity and number of users. The use of social media has increased tremendously among young people especially in millennials, Generation Z people (teenagers), it has become equal to a basic need for teenagers in their day to day lives. Gen Z is the newest generation (after Gen X. & Gen Y.) to be named and was born between 1995 and 2015. They are currently between 3-23 years old. The tremendous increase in the use of social media has turned the attraction of businesses by the opportunities emerging via social media platforms and has led to use social media marketing as one of their major tools for promotion for these businesses. The study is conducted with the objective to find out the effect of social media marketing on buying decision of Gen. Z customers. The sample size of the data is 50.Simple random sampling is used; the sample includes both male and female. Primary data is used in research and the data is collected through a questionnaire.

Key Words

In today’s world, the relevance of social media has increased tremendously. Many new social media platforms are been emerging (like Snap chat, Instagram in recent years & TikTok in recent months) and gaining huge popularity and number of users. The use of social media has increased tremendously among young people especially in millennials, Generation Z people (teenagers), it has become equal to a basic need for teenagers in their day to day lives. Gen Z is the newest generation (after Gen X. & Gen Y.) to be named and was born between 1995 and 2015. They are currently between 3-23 years old. The tremendous increase in the use of social media has turned the attraction of businesses by the opportunities emerging via social media platforms and has led to use social media marketing as one of their major tools for promotion for these businesses. The study is conducted with the objective to find out the effect of social media marketing on buying decision of Gen. Z customers. The sample size of the data is 50.Simple random sampling is used; the sample includes both male and female. Primary data is used in research and the data is collected through a questionnaire.

Cite This Article

"A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON BUYING DECISION OF GENERATION Z CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.156-159, February-2019, Available :http://www.jetir.org/papers/JETIRY006027.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON BUYING DECISION OF GENERATION Z CUSTOMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp156-159, February-2019, Available at : http://www.jetir.org/papers/JETIRY006027.pdf

Publication Details

Published Paper ID: JETIRY006027
Registration ID: 196375
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 156-159
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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