UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 1 | January 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRY006029


Registration ID:
196370

Page Number

165-170

Share This Article


Jetir RMS

Title

GREEN MARKETING AND SUSTAINABLE DEVELOPMENT

Abstract

Globalisation has been a boon to businesses and consumers across the globe. It has helped the firms to specialise and intensify their R & D. It has made it a lot easier for new firms to compete with old incumbents in the market. Many goods which were earlier affordable by few are now common in all households. Globalisation has opened the floodgates of economic growth for developing countries. But along with this economic growth comes externalities. One of the most important challenge in the era of globalisation is to keep the environment clean as well as satisfy and retain the consumers. Green marketing is the new buzz word. It is a strategy typically followed by companies that are committed to sustainable development and corporate social responsibility(CSR). The present day consumer is much more conscious and weighs the environmental impact of their purchases. Thus, green marketing has become the new strategic imperative for the businesses.

Key Words

Globalisation has been a boon to businesses and consumers across the globe. It has helped the firms to specialise and intensify their R & D. It has made it a lot easier for new firms to compete with old incumbents in the market. Many goods which were earlier affordable by few are now common in all households. Globalisation has opened the floodgates of economic growth for developing countries. But along with this economic growth comes externalities. One of the most important challenge in the era of globalisation is to keep the environment clean as well as satisfy and retain the consumers. Green marketing is the new buzz word. It is a strategy typically followed by companies that are committed to sustainable development and corporate social responsibility(CSR). The present day consumer is much more conscious and weighs the environmental impact of their purchases. Thus, green marketing has become the new strategic imperative for the businesses.

Cite This Article

" GREEN MARKETING AND SUSTAINABLE DEVELOPMENT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.165-170, February-2019, Available :http://www.jetir.org/papers/JETIRY006029.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

" GREEN MARKETING AND SUSTAINABLE DEVELOPMENT ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp165-170, February-2019, Available at : http://www.jetir.org/papers/JETIRY006029.pdf

Publication Details

Published Paper ID: JETIRY006029
Registration ID: 196370
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 165-170
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002652

Print This Page

Current Call For Paper

Jetir RMS