• Swaroop Tiwari

This study was undertaken to assess customer satisfaction of Ola and Uber in India from customer’s perspective. It tends to find out the differences between expectations and perceptions of customers from satisfaction point of view and compares them simultaneously. The objectives of this study were achieved through questionnaire. Both the company’s strategy is to capture maximum market and attain customer satisfaction and also gain profits. It deals with mindset of customers and purchasing power of middle class members towards utilizing taxi services that is OLA and UBER. Following are few parameters which they need to look into for customer satisfaction – customer mindset, level of satisfaction , ease of access , tariff systems , promotion , safety and at last convenience. The outcome mainly emphazises on which of the taxi service mainly lives up to the expectations of the customers and captures which set of individuals.

OLA, UBER, Customer Satisfaction & Expectations & Perception

"A COMPARATIVE STUDY ON OLA AND UBER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.171-177, February-2019, Available :http://www.jetir.org/papers/JETIRY006030.pdf

"A COMPARATIVE STUDY ON OLA AND UBER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp171-177, February-2019, Available at : http://www.jetir.org/papers/JETIRY006030.pdf