UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRY006030


Registration ID:
196373

Page Number

171-177

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Title

A COMPARATIVE STUDY ON OLA AND UBER

Authors

Abstract

This study was undertaken to assess customer satisfaction of Ola and Uber in India from customer’s perspective. It tends to find out the differences between expectations and perceptions of customers from satisfaction point of view and compares them simultaneously. The objectives of this study were achieved through questionnaire. Both the company’s strategy is to capture maximum market and attain customer satisfaction and also gain profits. It deals with mindset of customers and purchasing power of middle class members towards utilizing taxi services that is OLA and UBER. Following are few parameters which they need to look into for customer satisfaction – customer mindset, level of satisfaction , ease of access , tariff systems , promotion , safety and at last convenience. The outcome mainly emphazises on which of the taxi service mainly lives up to the expectations of the customers and captures which set of individuals.

Key Words

OLA, UBER, Customer Satisfaction & Expectations & Perception

Cite This Article

"A COMPARATIVE STUDY ON OLA AND UBER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.171-177, February-2019, Available :http://www.jetir.org/papers/JETIRY006030.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A COMPARATIVE STUDY ON OLA AND UBER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp171-177, February-2019, Available at : http://www.jetir.org/papers/JETIRY006030.pdf

Publication Details

Published Paper ID: JETIRY006030
Registration ID: 196373
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 171-177
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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