• Mrs. A. Danam Tressa
• Mr. Manoj Kumar Bhosale

Advertising has become the essence of marketing .With the help of mobile phone advertising the marketers communicate to customers easily. The means are SMS, MMS and other Services available. The fact is that youngsters are tomorrow's potential consumers, so there is a need to prepare youngsters to consider different consumption patterns. This paper focuses on the usage of mobile for brand awareness and impact of mobile advertising on the youngsters purchases decision and suggest recommendations to the company based on the study .It is an empirical study where primary data is collected through a sample of 100 college students who are respondents . Convenient sampling was adopted .The analysis of the same has been done using percentage analysis. It is concluded that most of the youngsters say that the information in the mobile advertisement affects their purchase decisions.

Mobile Advertising, Purchase Decision, Branding

"A STUDY ON IMPACT OF MOBILE ADVERTISING ON CONSUMER PURCHASE DECISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.178-181, February-2019, Available :http://www.jetir.org/papers/JETIRY006031.pdf

"A STUDY ON IMPACT OF MOBILE ADVERTISING ON CONSUMER PURCHASE DECISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp178-181, February-2019, Available at : http://www.jetir.org/papers/JETIRY006031.pdf