UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRY006031


Registration ID:
196374

Page Number

178-181

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Title

A STUDY ON IMPACT OF MOBILE ADVERTISING ON CONSUMER PURCHASE DECISION

Abstract

Advertising has become the essence of marketing .With the help of mobile phone advertising the marketers communicate to customers easily. The means are SMS, MMS and other Services available. The fact is that youngsters are tomorrow's potential consumers, so there is a need to prepare youngsters to consider different consumption patterns. This paper focuses on the usage of mobile for brand awareness and impact of mobile advertising on the youngsters purchases decision and suggest recommendations to the company based on the study .It is an empirical study where primary data is collected through a sample of 100 college students who are respondents . Convenient sampling was adopted .The analysis of the same has been done using percentage analysis. It is concluded that most of the youngsters say that the information in the mobile advertisement affects their purchase decisions.

Key Words

Mobile Advertising, Purchase Decision, Branding

Cite This Article

"A STUDY ON IMPACT OF MOBILE ADVERTISING ON CONSUMER PURCHASE DECISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.178-181, February-2019, Available :http://www.jetir.org/papers/JETIRY006031.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON IMPACT OF MOBILE ADVERTISING ON CONSUMER PURCHASE DECISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp178-181, February-2019, Available at : http://www.jetir.org/papers/JETIRY006031.pdf

Publication Details

Published Paper ID: JETIRY006031
Registration ID: 196374
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 178-181
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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