• Mahrin Unnisa

India is third largest startup ecosystem in the world and also india continues to be the world’s fastest growing major economy with GDP projected to grow at 7.3% in FY 2019. Thanks to the increasing automation, the wider adoption of technology, increasing internet penetration and mobile consumption which resulted in rise of startups and incubation programmes combined with microcredit support, government endeavours and schemes in startup space and programmes like skill india, digital india among others. Beside this, The boom of consumerism and digital explosion (specifically via smartphones), also the favourable demographic dividend, a growing middle class and huge domestic consumer market. Add to this the complex problems waiting to be solved at massive scale and expanding pool of investments( both domestic and foreign) are the factors that drives the startup ecosystem to grow and thrive.

startup ecosystem, startup opportunities and challenges, Indian startups, Indian startup overview

"OPPORTUNITIES AND CHALLENGES FOR STARTUPS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.392-394, February-2019, Available :http://www.jetir.org/papers/JETIRY006073.pdf

"OPPORTUNITIES AND CHALLENGES FOR STARTUPS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp392-394, February-2019, Available at : http://www.jetir.org/papers/JETIRY006073.pdf