UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 1 | January 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRZ006004


Registration ID:
197086

Page Number

17-27

Share This Article


Jetir RMS

Title

CONSUMERS’ BRAND PREFERENCE TOWARDS USING DIRECT-TO-HOME (DTH) SERVICE – A STUDY IN ERODE CITY

Abstract

DTH – direct to home is a digital technique of entertainment where analog signals are being used for broadcasting the varied channels. Today, DTH in India has made its favorable image while offering quality service in all major aspect of cable satellite. Best picture and sound clearance are the key features of DTH service in India. As with rising demand of DTH in India, the service providers have also been raised where at present Videocon DTH, Dish TV DTH, Zee DTH, Sun TV DTH, Tata sky DTH, Doordarshan DTH and Airtel DTH are some of the major DTH service providers in India. All DTH service providers in India comprised of difference package in respect of price, number of channels offer, package, quality of service and many more. Thus, it is suggested that before selecting and availing the DTH service in India get check the list of channels offer and package being offered by different DTH providers. Videocon DTH offers different channels as compare to other DTH providers where as Airtel DTH offers best quality and customer service as compare to Tata sky or Videocon or Sun or Reliance DTH. Similarly, Reliance and Sun DTH offers maximum offer and package. Thus, be sure to confirm with each and every points regarding DTH in India. In this aspect, the study has made an attempt to analyse the consumers’ brand preference towards using DTH service in Erode city.

Key Words

CONSUMERS’ BRAND PREFERENCE TOWARDS USING DIRECT-TO-HOME (DTH) SERVICE – A STUDY IN ERODE CITY

Cite This Article

"CONSUMERS’ BRAND PREFERENCE TOWARDS USING DIRECT-TO-HOME (DTH) SERVICE – A STUDY IN ERODE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.17-27, February-2019, Available :http://www.jetir.org/papers/JETIRZ006004.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMERS’ BRAND PREFERENCE TOWARDS USING DIRECT-TO-HOME (DTH) SERVICE – A STUDY IN ERODE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp17-27, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006004.pdf

Publication Details

Published Paper ID: JETIRZ006004
Registration ID: 197086
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 17-27
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002655

Print This Page

Current Call For Paper

Jetir RMS