• Dr.N. Senthil Kumar
• G.Nithya

This article focuses on Consumer behaviour towards Aachi masala in Namakkal. In the competitive world, consumer service is important for business expansion. Marketing is typically seen as the task of creating, promoting and delivering goods and services to customers and business. Marketing are skilled in stimulating element for a company’s products, but this is too limited a view of task markets perform.Consumer as a study focus on the decision process of the individual consumer or consuming unit. We are using the convenient sampling technique. A sample of hundred respondence has been taken through questionnaire - come schedule and data has also been collected .The various statistical tools have been used according to compile the result.

Sampling, Consumer Services, Satisfaction

"A STUDY ON CONSUMER BEHAVIOUR TOWARDS AACHI MASALA WITH REFERENCE TO NAMAKKAL DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.251-256, February-2019, Available :http://www.jetir.org/papers/JETIRZ006040.pdf

"A STUDY ON CONSUMER BEHAVIOUR TOWARDS AACHI MASALA WITH REFERENCE TO NAMAKKAL DISTRICT, TAMILNADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp251-256, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006040.pdf