UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006043


Registration ID:
197045

Page Number

275-279

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Title

A STUDY ON BRAND PREFERENCE OF CONSUMERS TOWARDS SELECTED HOUSE HOLD ELECTRONIC APPLIANCES WITH SPECIAL REFERENCE TO SALEM CITY

Abstract

Every consumer has certain wants and a strong desire to satisfy them. The consumer purchases certain goods under the thought that the goods would satisfy his wants. If the product fails to satisfy his wants, he will reject the product and switch over to some other product, which can efficiently convince his needs. This being the case, every producer should satisfy the needs of the consumer effectively for the very reality of his enterprise. Particularly in a free enterprise economy, the consumer is regarded as the King. That is why the study is necessary to recognize whether the selected house hold products are satisfying the desires of the consumer effectively. Understanding consumer’s preference concerning purchase of any goods and services is a difficult task. The task becomes even harder when it comes to consumer house hold appliances. So it is important to know the factors affecting brand preference of consumer selected house hold appliances.

Key Words

purchase behaviour; consumer; white goods; product; service; brand preference

Cite This Article

"A STUDY ON BRAND PREFERENCE OF CONSUMERS TOWARDS SELECTED HOUSE HOLD ELECTRONIC APPLIANCES WITH SPECIAL REFERENCE TO SALEM CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.275-279, February-2019, Available :http://www.jetir.org/papers/JETIRZ006043.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON BRAND PREFERENCE OF CONSUMERS TOWARDS SELECTED HOUSE HOLD ELECTRONIC APPLIANCES WITH SPECIAL REFERENCE TO SALEM CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp275-279, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006043.pdf

Publication Details

Published Paper ID: JETIRZ006043
Registration ID: 197045
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 275-279
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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