UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006045


Registration ID:
197042

Page Number

285-291

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Title

A STUDY ON CONSUMER PROBLEMS OF BRANDED MILK AND MILK PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

Abstract

The present study focused on brand preference and problems of urban consumers in Coimbatore city. Milk and milk products are unavoidable nutrition food for human life. Today in marketing there are no of manufacturers plays a vital role in the milk industry. To standing successfully and going long period in the market the manufacturers should know the consumers behaviour. Hence, the study analyses socio economic demographic factors, brand preference and problems of the consumers.

Key Words

Milk and milk products, Brand, Consumer behaviour.

Cite This Article

"A STUDY ON CONSUMER PROBLEMS OF BRANDED MILK AND MILK PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.285-291, February-2019, Available :http://www.jetir.org/papers/JETIRZ006045.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON CONSUMER PROBLEMS OF BRANDED MILK AND MILK PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp285-291, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006045.pdf

Publication Details

Published Paper ID: JETIRZ006045
Registration ID: 197042
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 285-291
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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