• D.Sundaramoorthi
• Dr.P.Thirumoorthi

Nowadays, consumers are exposed to digital media at least as much as print. For marketing and advertising, digital media has several benefits. It can be less expensive than print media, depending on the details of each campaign. Digital campaigns can also usually be produced, launched, and updated faster than print. Digital media can be interactive in several ways. A promotion on social media allows for marketers to communicate directly with consumers, using messaging, commenting, tweeting, wall posting, and other methods to answer questions and offer incentives. Users are also usually able to search for a digital document, or search within the document itself. A digital advertisement could also be interactive, such as a game or contest that allows for participation and further engages consumers. Digital ads allow for relatively more control over exactly who sees them than print ads, so marketers can more easily target them toward specific demographics. Many digital ads can generate consumer information as well, offering insight over who exactly is viewing the ads. Print media offers a more physical, tangible medium to consumers. Print ads can also have a localized presence that’s much harder to achieve with digital media. Signs and banners can create attention and help consumers physically find you. Well placed posters, flyers, and other print media can be distributed within a community to help generate exposure and direct consumers to you. Plenty of consumers also still get information from print media such as newspapers and magazines.

Consumer awareness, Advertisement and Effective communication system

"Digital media cum print media (The need of an hour)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.303-308, February-2019, Available :http://www.jetir.org/papers/JETIRZ006048.pdf

"Digital media cum print media (The need of an hour)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp303-308, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006048.pdf