UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006048


Registration ID:
197038

Page Number

303-308

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Title

Digital media cum print media (The need of an hour)

Abstract

Nowadays, consumers are exposed to digital media at least as much as print. For marketing and advertising, digital media has several benefits. It can be less expensive than print media, depending on the details of each campaign. Digital campaigns can also usually be produced, launched, and updated faster than print. Digital media can be interactive in several ways. A promotion on social media allows for marketers to communicate directly with consumers, using messaging, commenting, tweeting, wall posting, and other methods to answer questions and offer incentives. Users are also usually able to search for a digital document, or search within the document itself. A digital advertisement could also be interactive, such as a game or contest that allows for participation and further engages consumers. Digital ads allow for relatively more control over exactly who sees them than print ads, so marketers can more easily target them toward specific demographics. Many digital ads can generate consumer information as well, offering insight over who exactly is viewing the ads. Print media offers a more physical, tangible medium to consumers. Print ads can also have a localized presence that’s much harder to achieve with digital media. Signs and banners can create attention and help consumers physically find you. Well placed posters, flyers, and other print media can be distributed within a community to help generate exposure and direct consumers to you. Plenty of consumers also still get information from print media such as newspapers and magazines.

Key Words

Consumer awareness, Advertisement and Effective communication system

Cite This Article

"Digital media cum print media (The need of an hour)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.303-308, February-2019, Available :http://www.jetir.org/papers/JETIRZ006048.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Digital media cum print media (The need of an hour)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp303-308, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006048.pdf

Publication Details

Published Paper ID: JETIRZ006048
Registration ID: 197038
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 303-308
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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