• R. Ramya
• Rathimalini.K
• Priyadharshini.G

The Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution. Yet defining green marketing is not a simple task. Other similar terms used are Environmental Marketing and Ecological Marketing. The importance of green marketing and the firms used in green marketing and opportunities are explained in this paper. Social entreprenuership of green marketing,E-retailing cost or profit issues, green marketing principles and problems in green marketing is described in this paper. Green marketing covers more than a firm's marketing claims. While firms must bear much of the responsibility for environmental degradation, ultimately consumers demand goods, and thus create environmental problems.

Green marketing, E-retailing, and social entreprenuership

"Green marketing, E-retailing, and social entreprenuership", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.382-387, February-2019, Available :http://www.jetir.org/papers/JETIRZ006060.pdf

"Green marketing, E-retailing, and social entreprenuership", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp382-387, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006060.pdf