UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006068


Registration ID:
195141

Page Number

428-433

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Title

ENRICHING CUSTOMERS SATISFACTION AT RETAIL OUTLET: AN EMPRICIAL STUDY

Abstract

Objectives: The paper examines the customer’s attitude towards their personal dossier of price, quality and assortment of product, employee services and satisfaction at retail outlets. Methods /Statistical Analysis: The paper uses Regression analysis techniques to comprehend the reasons behind customer satisfaction at retail outlets. Findings: The customers prefers a retail outlet due to brand association, quality, price and the services rendered. Retailers has to intensely satisfy the customers and gain the positivity in sales-force. Improvements /Applications: Companies are widely espousing various strategies to capture the market in minds of customers. Strategic brand management demands for formulation and implementation of strategies to enhance business performance.

Key Words

Customer Satisfaction, employee awareness and product assortment,Retailers.

Cite This Article

"ENRICHING CUSTOMERS SATISFACTION AT RETAIL OUTLET: AN EMPRICIAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.428-433, February-2019, Available :http://www.jetir.org/papers/JETIRZ006068.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"ENRICHING CUSTOMERS SATISFACTION AT RETAIL OUTLET: AN EMPRICIAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp428-433, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006068.pdf

Publication Details

Published Paper ID: JETIRZ006068
Registration ID: 195141
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 428-433
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162


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