• Dr. M. B. M. Ismail

There is a growing trend in marketing time to time. Academician and industry people are interested in e-marketing. Marketing has taken a shift from traditional way to e-marketing. Thus, knowing factors of e-marketing plays an important role. This study attempts to know about factors determining e-marketing in South Eastern region, Sri Lanka. Review of literature supported to get a conceptual mode for this study. This study considered small firms that have Internet Access for doing their business in South Eastern Region in Sri Lanka. 101 such small firms for the survey have undergone the survey. Researcher adopted a convenient sampling technique for collecting the data from respondents using a simple questionnaire. Following reliability, researcher has analysed this study on the basis of the outputs derived from KMO and Bartlett's Test, communalities, total variance explained and scree plot. All statistics are satisfactory. Research concluded that all the 6 factors such as benefits of Internet, ease of use, affordability, attitude, customer likeness and competition explain around 75% of the total variation and are suitable for knowing factors determining the e- marketing in South Eastern Region, Sri Lanka.

E-marketing, Factors

"Factors Affecting E- Marketing in South Eastern Region in Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.434-438, February-2019, Available :http://www.jetir.org/papers/JETIRZ006069.pdf

"Factors Affecting E- Marketing in South Eastern Region in Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp434-438, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006069.pdf