UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006069


Registration ID:
197960

Page Number

434-438

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Title

Factors Affecting E- Marketing in South Eastern Region in Sri Lanka

Abstract

There is a growing trend in marketing time to time. Academician and industry people are interested in e-marketing. Marketing has taken a shift from traditional way to e-marketing. Thus, knowing factors of e-marketing plays an important role. This study attempts to know about factors determining e-marketing in South Eastern region, Sri Lanka. Review of literature supported to get a conceptual mode for this study. This study considered small firms that have Internet Access for doing their business in South Eastern Region in Sri Lanka. 101 such small firms for the survey have undergone the survey. Researcher adopted a convenient sampling technique for collecting the data from respondents using a simple questionnaire. Following reliability, researcher has analysed this study on the basis of the outputs derived from KMO and Bartlett's Test, communalities, total variance explained and scree plot. All statistics are satisfactory. Research concluded that all the 6 factors such as benefits of Internet, ease of use, affordability, attitude, customer likeness and competition explain around 75% of the total variation and are suitable for knowing factors determining the e- marketing in South Eastern Region, Sri Lanka.

Key Words

E-marketing, Factors

Cite This Article

"Factors Affecting E- Marketing in South Eastern Region in Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.434-438, February-2019, Available :http://www.jetir.org/papers/JETIRZ006069.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors Affecting E- Marketing in South Eastern Region in Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp434-438, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006069.pdf

Publication Details

Published Paper ID: JETIRZ006069
Registration ID: 197960
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19774
Page No: 434-438
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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