UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006071


Registration ID:
197962

Page Number

443-447

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Title

Association Between of Old, Middle and Young Aged Customers and Customer Likeness of e- marketing: A Focus of South Eastern Region, Sri Lanka

Abstract

Due to the Globalised World and pace of information technology has made it possible e– marketing. However, customers in various age group are not prepared for e- marketing. Taking into account of this important notion and research gap, this proposed study tries to know the association between old, middle aged and young customers and customer likeness of e- marketing with the focus of South Eastern Region of Sri Lanka. Literature review and conceptual model has been developed in this study. This study considered 101 customers from small firms that have Internet Access for doing their business in South Eastern Region in Sri Lanka using a convenient sampling technique. This study is based on cross tabulation and association statistics such as Chi- square, Phi, Cramer's V and Contingency Coefficient. Results of values of chi- square, Phi, Cramer's V and Contingency Coefficient statistics between old, middle aged and young customers and customer likeness are range between 0 to 1.0. All these values are significant. Results of the hypothesis found that there is association between old, middle aged and young aged customers are associated with customer likeness. Findings of this study concluded that there is association between old, middle and young aged customers and customer likeness of e-marketing in South Eastern Region, Sri Lanka.

Key Words

Customers, e-marketing, intention.

Cite This Article

"Association Between of Old, Middle and Young Aged Customers and Customer Likeness of e- marketing: A Focus of South Eastern Region, Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.443-447, February-2019, Available :http://www.jetir.org/papers/JETIRZ006071.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Association Between of Old, Middle and Young Aged Customers and Customer Likeness of e- marketing: A Focus of South Eastern Region, Sri Lanka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp443-447, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006071.pdf

Publication Details

Published Paper ID: JETIRZ006071
Registration ID: 197962
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19776
Page No: 443-447
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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