UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 5 | May-2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRZ006072


Registration ID:
197963

Page Number

448-453

Share This Article


Jetir RMS

Title

TRADE SALES PROMOTION AND RETAILER’S SALES PERFORMANCE OF LUBRICANT OIL IN THE AMPARA DISTRICT: RETAILERS’ PERSPECTIVE

Abstract

The major objective of the paper is to examine the impact of trade sales promotional activities on the sales performance of lubricant retailers in the Ampara district. Data were collected using questionnaire and deductive approach was adopted for this study. 75 lubricant from different types of channels were given questionnaires. Quantity discounts, incentive scheme and trade contests were used as independent variables and subjective sales performance of lubricant retailers was used as dependent variable. Multiple regression analysis was carried out and finding suggests that all three variables significantly contribute to the sales performance of lubricant retailers. Hence, it is necessary for lubricant marketing companies to focus on these quantity discounts, incentive scheme and trade contests.

Key Words

Sales promotion, lubricants, quantity discounts, incentive scheme, trade contests

Cite This Article

"TRADE SALES PROMOTION AND RETAILER’S SALES PERFORMANCE OF LUBRICANT OIL IN THE AMPARA DISTRICT: RETAILERS’ PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.448-453, February-2019, Available :http://www.jetir.org/papers/JETIRZ006072.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"TRADE SALES PROMOTION AND RETAILER’S SALES PERFORMANCE OF LUBRICANT OIL IN THE AMPARA DISTRICT: RETAILERS’ PERSPECTIVE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp448-453, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006072.pdf

Publication Details

Published Paper ID: JETIRZ006072
Registration ID: 197963
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19777
Page No: 448-453
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002798

Print This Page

Current Call For Paper

Jetir RMS