UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIRZ006073


Registration ID:
197965

Page Number

454-461

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Title

NEUROMARKETING TECHNIQUES IN INDIAN MEDICAL TOURISM INDUSTRY

Abstract

Broad communications and travel offices have instituted a term Medical the travel industry; it is turning into a mainstream decision for traveler over the world. In current situation creating nations like India, Thailand, Malaysia, and so on are trying to advance restorative the travel industry. India is appreciating upper hand in social insurance section by its ease leeway. The key concerns confronting the Indian therapeutic the travel industry include: constrained government activity, absence of incorporated exertion to advance the business, absence of advancement and the absence of uniform estimating approaches and norms crosswise over emergency clinics. Ongoing years have seen a "blast" in the capacities of neuromarketing in creating compelling promotion battle. Sadly, it is minimal known and given an account of how promoting organizations make progressively viable medicinal services the travel industry ads. The reason for this paper is to dissect how neuromarketing systems may affect the purchaser reaction to Indian Medical the travel industry promoting efforts. The outcome demonstrates that utilizing neuromarketing techniques an Indian medicinal services organization can more readily comprehend the cognizant and oblivious shopper's musings and tailor explicit promoting messages. . At long last, this paper investigations and finishes up the fundamental elements, influencing the shopper conduct and why the creating nation like India should center these variables to draw in remote voyagers for the restorative treatment.

Key Words

Medical Tourism, Neuromarketing, Neuroscience, Advertising, Consumer behavior

Cite This Article

"NEUROMARKETING TECHNIQUES IN INDIAN MEDICAL TOURISM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.454-461, February-2019, Available :http://www.jetir.org/papers/JETIRZ006073.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"NEUROMARKETING TECHNIQUES IN INDIAN MEDICAL TOURISM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp454-461, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006073.pdf

Publication Details

Published Paper ID: JETIRZ006073
Registration ID: 197965
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19761
Page No: 454-461
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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