• I.M.Karthikeyan
• Dr. K.Raja Alias Pranmalai

Broad communications and travel offices have instituted a term Medical the travel industry; it is turning into a mainstream decision for traveler over the world. In current situation creating nations like India, Thailand, Malaysia, and so on are trying to advance restorative the travel industry. India is appreciating upper hand in social insurance section by its ease leeway. The key concerns confronting the Indian therapeutic the travel industry include: constrained government activity, absence of incorporated exertion to advance the business, absence of advancement and the absence of uniform estimating approaches and norms crosswise over emergency clinics. Ongoing years have seen a "blast" in the capacities of neuromarketing in creating compelling promotion battle. Sadly, it is minimal known and given an account of how promoting organizations make progressively viable medicinal services the travel industry ads. The reason for this paper is to dissect how neuromarketing systems may affect the purchaser reaction to Indian Medical the travel industry promoting efforts. The outcome demonstrates that utilizing neuromarketing techniques an Indian medicinal services organization can more readily comprehend the cognizant and oblivious shopper's musings and tailor explicit promoting messages. . At long last, this paper investigations and finishes up the fundamental elements, influencing the shopper conduct and why the creating nation like India should center these variables to draw in remote voyagers for the restorative treatment.

Medical Tourism, Neuromarketing, Neuroscience, Advertising, Consumer behavior

"NEUROMARKETING TECHNIQUES IN INDIAN MEDICAL TOURISM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.454-461, February-2019, Available :http://www.jetir.org/papers/JETIRZ006073.pdf

"NEUROMARKETING TECHNIQUES IN INDIAN MEDICAL TOURISM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp454-461, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006073.pdf