UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006074


Registration ID:
197966

Page Number

462-468

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Title

E-Marketing trends in Food Entrepreneurship: The Future of Food Industry

Abstract

Food marketing is the activities that take place within the food system between the farm gate and the consumer. This includes processing, wholesaling, retailing, food service, and transportation functions and excludes all functions performed by producers on the farm. Being a food entrepreneur, consumer satisfaction becomes a linchpin. To attain consumer satisfaction the food entrepreneur needs to evolve with the technology trends and utilize it as a marketing tool. Thistechnology also becomes a great contrivance to tackle his/her competitors and to standout with his brand. There is no doubt about it – the Internet has changed the world we live in. According to Global Web Index the number of people using internet was found out to be 4.021 billion which rises up to 7% every year. Having this as a pillar of support, food online marketing has started to bloom. Online advertising and marketing has the ability to target markets by country, province or city, and can even drill them down to something as specific as their IP address. In today’s world social media is used to publish, create and share informationby individuals on the Internet such as Facebook, twitter, instagram, snapchat, blogs, images, video and more. This review paper focuses on the various online food marketing trends i.e., Geofencing, Live Video, Content marketing, Ephemeral Marketing,Voice control and Chabot which acts as a major tool for food entrepreneur.

Key Words

Food marketing, Digitalization, Social media, Technology, Innovation

Cite This Article

"E-Marketing trends in Food Entrepreneurship: The Future of Food Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.462-468, February-2019, Available :http://www.jetir.org/papers/JETIRZ006074.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"E-Marketing trends in Food Entrepreneurship: The Future of Food Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp462-468, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006074.pdf

Publication Details

Published Paper ID: JETIRZ006074
Registration ID: 197966
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19762
Page No: 462-468
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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