UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006075


Registration ID:
197967

Page Number

469-473

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Title

Nostalgia in advertising: An effort to influence consumer buying decision

Abstract

Nostalgia in Advertising, one of the most pervasive marketing trends of our time, focuses on instigating the past and creating a sense of connectivity with the product that stimulates positive emotions and influences consumers' attitude and their retail buying behaviour. The paper presents a study on the role of Nostalgia’s influence in consumers buying decisions. The article examines the individual factors that revive the old memories in a consumer that affects his or her buying decision

Key Words

Nostalgia, Advertising, Consumer buying decision.

Cite This Article

"Nostalgia in advertising: An effort to influence consumer buying decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.469-473, February-2019, Available :http://www.jetir.org/papers/JETIRZ006075.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Nostalgia in advertising: An effort to influence consumer buying decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp469-473, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006075.pdf

Publication Details

Published Paper ID: JETIRZ006075
Registration ID: 197967
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19763
Page No: 469-473
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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