UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIRZ006076


Registration ID:
197968

Page Number

474-486

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Title

Abstract

Everyone has their own way of relaxing and escaping from the gloomy and mundane everyday life. Undoubtedly every person has to buy things from time to time to supply their family with necessities. Therefore shopping has turned to be a necessity whether we enjoy it or not. For some, shopping is a pleasure and a time off from their stressful life. In the recent past people go to the nearest retail outlet for shopping, but now there is a drastic change in the shopping behaviour of customers. Hence this study is undertaken by a researcher to study the purpose of customers visiting shopping malls, the factors influence the customers and the level of satisfaction of customers visiting shopping malls. The study is based on primary data. The collected data is analysed by applying statistical tolls like percentage analysis, Correlation and ANOVA and results obtained.

Key Words

Shopping Malls, Retail Outlet, Consumer Behaviour

Cite This Article

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.474-486, February-2019, Available :http://www.jetir.org/papers/JETIRZ006076.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp474-486, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006076.pdf

Publication Details

Published Paper ID: JETIRZ006076
Registration ID: 197968
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19764
Page No: 474-486
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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