UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006077


Registration ID:
197969

Page Number

487-492

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Title

SOCIAL MARKETING: ROLE OF INCENTIVES IN PROMOTING ORGAN DONATION

Abstract

Social marketing is very popular in current century, as it addresses various social issues and brings about a positive behavioral change for the benefit of the society. Organ shortage is one such social issue that could be benefited by the application of social marketing principles and techniques. The present study examines the role of incentives to bring about a behaviour change and opt for organ donation. The data was collected from school teachers and the study result shows that, incentives has a positive relationship with willingness towards organ donation and the respondents look for non-monetary incentives rather than financial incentives.

Key Words

Social marketing, organ donation, willingness, incentives

Cite This Article

"SOCIAL MARKETING: ROLE OF INCENTIVES IN PROMOTING ORGAN DONATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.487-492, February-2019, Available :http://www.jetir.org/papers/JETIRZ006077.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"SOCIAL MARKETING: ROLE OF INCENTIVES IN PROMOTING ORGAN DONATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp487-492, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006077.pdf

Publication Details

Published Paper ID: JETIRZ006077
Registration ID: 197969
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19765
Page No: 487-492
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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