UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006078


Registration ID:
197970

Page Number

493-500

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Title

CUSTOMER PERCEPTION ON TECHNOLOGICAL SERVICE EFFECTIVENESS OF ONLINE CLOTHING WEBSITES

Abstract

Increased online access and smart phone penetration has led a way in development of e-commerce market of different industries. Among the various industries, fashion e-commerce is one of the global markets which are expanding out from western parts of the world. According to the research data presented by shopifyplus, the worldwide revenue and revenue per user among e-commerce clothing segment are projected to grow from $317 billion (USD) in the year 2018 to $475 billion (USD) in 2022. Influence of Consumer perception develops the performance of a business. This research was conducted in Coimbatore city among youth customer segment and reveals the customer perception on four identified e-commerce websites namely, Jabong, Myntra, Shein and Peach mode. The important purpose of the study is to analyze the customer perception towards technological services offered by the service providers. It has recommended that technologies such as Augmented Reality, Payment Gateways, Personalization, Fit Intelligence applications plays a major role in creating better experience among consumers with ease of use. This Study helps the clothing e-commerce industry to remodel their promotion effectiveness and thereby clinching brand reputation.

Key Words

Clothing e-commerce, Consumer perception, Technology, Applications, Consumer experience.

Cite This Article

"CUSTOMER PERCEPTION ON TECHNOLOGICAL SERVICE EFFECTIVENESS OF ONLINE CLOTHING WEBSITES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.493-500, February-2019, Available :http://www.jetir.org/papers/JETIRZ006078.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CUSTOMER PERCEPTION ON TECHNOLOGICAL SERVICE EFFECTIVENESS OF ONLINE CLOTHING WEBSITES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp493-500, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006078.pdf

Publication Details

Published Paper ID: JETIRZ006078
Registration ID: 197970
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19766
Page No: 493-500
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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