UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006080


Registration ID:
197972

Page Number

515-524

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Title

SURVEY ON GREEN MARKETING

Abstract

Green marketing is a phenomenon which has particularly developed, the modern market. This concept hasmade the possibility of re-marketing and packaging of existingproducts which already cohere to such guidelines.Additionally, the development of green marketing has made a way of opportunity for many companies to lift their products into separate level which leads to the green-friendliness of some while ignoring that of others. Green marketing is friendly to the environment, sustainable and socially responsible as it brings aware ness among the people. It coversthe overall brand of marketing activities undertaken by companies in a manner that they promote manufacture of products which have a positive impact on environment or alternatively reduce negative impact on the environment. Now a days green marketing is an important component of marketing research which arises due to increasing pressure on firms to present eco-friendly behavior. Even in the manufacturing of the vehicle, for eco-friendly purpose, the car has been electrified completely so that it even doesn’t contain the tailpipe of emission.The growth in green marketing has been advertised by the adoption of product packaging and presenting to the public in a positive way about the green marketing.

Key Words

SURVEY ON GREEN MARKETING

Cite This Article

"SURVEY ON GREEN MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.515-524, February-2019, Available :http://www.jetir.org/papers/JETIRZ006080.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"SURVEY ON GREEN MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp515-524, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006080.pdf

Publication Details

Published Paper ID: JETIRZ006080
Registration ID: 197972
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19768
Page No: 515-524
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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