UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006082


Registration ID:
197974

Page Number

530-534

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Title

“EXPERIENTIAL MARKETING – PRACTICES, STRATEGIES AND IMPACT ON CUSTOMERS”

Abstract

Experiential marketing engages the consumer and creates real – life experience that will be remembered, it makes the consumer experience the brand. It is also referred to as engagement marketing were in experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. It is comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them in many ways as possible. Experience marketers view consumers as rational and emotional human beings who are concerned with achieving pleasurable experiences. It could be experienced through sensory experience (SENCE); affective experience (FEEL); creative cognitive experience (THINK); physical experiences, behaviors and lifestyles (ACT); and social-identity experiences that result from relating to a reference group or culture (RELATE). It can be implemented through experience providers such as communications, visual and verbal identity, product presence, electronic media.

Key Words

real-life experience, engagement marketing, immersing customers, sensory, affective, creative cognitive, physical and behavioral experience.

Cite This Article

"“EXPERIENTIAL MARKETING – PRACTICES, STRATEGIES AND IMPACT ON CUSTOMERS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.530-534, February-2019, Available :http://www.jetir.org/papers/JETIRZ006082.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“EXPERIENTIAL MARKETING – PRACTICES, STRATEGIES AND IMPACT ON CUSTOMERS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp530-534, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006082.pdf

Publication Details

Published Paper ID: JETIRZ006082
Registration ID: 197974
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19770
Page No: 530-534
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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