UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRZ006088


Registration ID:
197980

Page Number

569-573

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Title

A Study on Marketing perception towards Debt mutual fund investments.

Abstract

Mutual Funds provide a platform for a common investor to participate in the Indian capital market with professional fund management irrespective of the amount invested. The Indian mutual fund industry is growing rapidly and this is reflected in the increase in Assets under management of various fund houses. Mutual fund investment is less risky than directly investing in stocks and is therefore a safer option for risk averse investors. However it has been observed that most of the investors are not aware of the benefits of investment in Equity based mutual funds. This is reflected from the study conducted in this research paper. This paper makes an attempt to identify various factors affecting perception of investors regarding investment in Debt Mutual funds.

Key Words

A Study on Marketing perception towards Debt mutual fund investments.

Cite This Article

"A Study on Marketing perception towards Debt mutual fund investments.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.569-573, February-2019, Available :http://www.jetir.org/papers/JETIRZ006088.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Marketing perception towards Debt mutual fund investments.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp569-573, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006088.pdf

Publication Details

Published Paper ID: JETIRZ006088
Registration ID: 197980
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19756
Page No: 569-573
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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