• Dr. C.VIJAY VISHNU KUMAR
• R.GOPINATH

The study focused on the purchasing pattern of the consumers, to evaluate the satisfaction level of services provided by Amazon, Customer loyalty is usually viewed as the power force of the relationship between the attitude of individual's relative and repeat patronage. Customer can buy anything from online such as books, household's product, toys, hardware and software etc. Moreover, in just few decade the internet has become more popular to Adult and young shopper because the internet offers significant advantages. Customer loyalty is one of the most over used phrases in business today. For fulfilling these objectives descriptive research design has been used. The data from 100 respondents have been collected from the area of South Chennai city. Shoppers can visit web site and shop just sitting in form of computer. Ability of the internet contains wide range of collecting information, supplying a service or purchasing a product Amazon should work towards them so that it can increase its customers and finally profit.

Customer Satisfaction, Purchasing Pattern, Customer loyality, Amazon

"A STUDY ON THE CUSTOMER SATISFACTION TOWARDS AMAZON", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.608-614, February-2019, Available :http://www.jetir.org/papers/JETIRZ006094.pdf

"A STUDY ON THE CUSTOMER SATISFACTION TOWARDS AMAZON", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp608-614, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006094.pdf