UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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eISSN: 2349-5162

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Challenges of Marketing in Business Environment: The Case of Tamils, India.


As we all know that business is a source of generating income. Profit and wealth maximization are the two main goals of any business. To promote the business, we need marketing but it should be done by following the principles of peace marketing. Peace is a sense joy and happiness which needs to be attained in an ethical manner. In todays world there is enough technological capability to do business marketing. For example data collection has become lot more easier which facilitates in formulation of effective marketing strategies. The peace marketing has to strike a balance between factors such as social, economical, political, environmental, technical and legal issues. Financial capacity of marketing sector is very essential in times of untoward and unexpected emergencies like typhoon, storm, floods, earthquake, etc. therefore financial management and building up of resources has strong links to strengthening marketing capability. This article mentions about the careful utilization of resources for marketing and how they are used for marketing the products made up of minerals and rocks of earth and earth crust. therefore it becomes important to arrive at a rough estimate of the outflow and inflow of funds involved in the operation of marketing segment. In this world building up financial security is one of the important motivational factors which induces people to work and to innovate something in the areas of the marketing. Every company or the financial institutions must follow different financial marketing strategies for the products by using stock valuation, bond valuation, time value of money, cost of capital, capital structure, working capital management, dividend calculations, derivatives, capital asset pricing model, etc. The earth crust is made out of minerals and rocks which are to be explored and exploited in an economically feasible manner through peace marketing. every country has a set of traditional and native marketing techniques but they are becoming outdate clearly its because new and innovative marketing tools have come into the foray that too implemented in an unethical manner. Harmful chemicals and adulterants are added to food products. the country which doesn’t promote the consumption of refined oil, white sugar and adulterated products have an healthy population. maximizing profit is an objective that can be justified, but strategies adopted to maximize profit without compromising the principles of ethics and utilizing resources to develop human society environmental, political, social, legal, and technical areas are of great challenge these days. In India there are various venture capital systems, programmes, policies and promotions by the various financial institutions to promote marketing of business. They have to decide what kind of marketing of business must be promoted and to provide loans and advances, not only for the economic development but also the welfare of every creation of the world. Today’s marketing of products has bio-weapons by knowingly or unknowingly which is challenging Venture capital of Financial institution loans and advances. It has to balancing of social, economical, political, legal, environmental, technical, human and other beings development with intellectual, logical, analytical and critical thinking of different cross functional with values and virtues of all kind of marketing of business. In this peace marketing aspect is very essential!

Key Words

Peace Marketing, Business Environment, Earth and Earth Crust

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"Challenges of Marketing in Business Environment: The Case of Tamils, India. ", International Journal of Emerging Technologies and Innovative Research (, ISSN:2349-5162, Vol.6, Issue 2, page no.650-656, February-2019, Available :


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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"Challenges of Marketing in Business Environment: The Case of Tamils, India. ", International Journal of Emerging Technologies and Innovative Research ( | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp650-656, February-2019, Available at :

Publication Details

Published Paper ID: JETIRZ006102
Registration ID: 197994
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 650-656
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162

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