UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 1 | January 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIRZ006104


Registration ID:
197996

Page Number

662-668

Share This Article


Jetir RMS

Title

A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA

Abstract

Marketing ethics focuses on how consumer behavior influences the ethical issues while purchasing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing areas like ethics in advertising, product features and environmental ethics. It plays a vital role in the growth of company. In this study, to investigate the ethical behavior of Fast Moving Consumer Goods companies in India.

Key Words

Marketing ethics, Ethical behavior, FMCG.

Cite This Article

"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.662-668, February-2019, Available :http://www.jetir.org/papers/JETIRZ006104.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp662-668, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006104.pdf

Publication Details

Published Paper ID: JETIRZ006104
Registration ID: 197996
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19739
Page No: 662-668
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0003099

Print This Page

Current Call For Paper

Jetir RMS