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July-2014
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
Volume 11 | Issue 4 | April 2024
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1701363
Registration ID:
302672
Page Number
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Title
Relationship between Green marketing practices and Age Groups in Villupuram District
Authors
Abstract
The development of products and services that conserve energy and other natural resources, offerings that consider consumer sensitivity to cost and their willingness to pay for environmental safety are examples of green marketing practice (Porter 1991).Here, 31 to 35 age group of customers are have perceived more green awareness, green commitment, green experience, green labelling, green packaging, green advertisement, green pricing and green belief than the other age groups. One wau anova was applied and further t test was applied to find whether age groups have any difference in the Green marketing practices.
Key Words
green awareness, green commitment, green experience, green labelling, green packaging, green advertisement, green pricing, green belief
Cite This Article
"Relationship between Green marketing practices and Age Groups in Villupuram District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 2, page no.2226-2232, July-2014, Available :http://www.jetir.org/papers/JETIR1701363.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Relationship between Green marketing practices and Age Groups in Villupuram District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 2, page no. pp2226-2232, July-2014, Available at : http://www.jetir.org/papers/JETIR1701363.pdf
Publication Details
Published Paper ID: JETIR1701363
Registration ID: 302672
Published In: Volume 1 | Issue 2 | Year July-2014
Page No: 2226-2232
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1701363
Published Paper PDF: https://www.jetir.org/papers/JETIR1701363
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